Vint Cerf: “Anticipating a shift in the way people use video… which means advertising in that medium will have to change”
Cerf is Vice President and Chief Internet Evangelist – what a job title, eh? – for God Google. He discusses the need for more internet access and more bandwidth, then onto video (4 mins in) and how as this access increases, people will begin to download it — like iTunes where you can download more music than you could listen to in the same amount of time.
What do you think?
Also of interest:
About Jye
Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.
