Speaking: Search Marketing Expo – SMX Sydney 2009


Next week I’ll be moderating the social media session at Search Marketing Expo (#SMX).  SMX will be held on April 4th through 5th, at Luna Park’s Crystal Palaca.  The social media session will be on day two at 1:30pm.  Joining me will be SEO pioneer Rand Fishkin – CEO & Co-Founder, SEOmoz and hero blogger Darren Rowse, ProBlogger.

Make sure you also catch our director, Andy Jamieson – who will be presenting SEO for the SME earlier that day.  Let me know if you’ll be down there – and we can go from Twitter to IRL after learning the etiquette.

Use the discount code “SOMSMX” ($995 + GST) when you register.

Topics during my session:

What Is Ethical Social Media Marketing?

Should social media marketers disclose if they’re working on behalf of a client? Should relationships with power submitters be divulged? Social media marketing is still evolving, and this session looks at some of the ethical questions the area is struggling with.

Speaker Rand Fishkin, CEO – SEOmoz

Twitter Tips & Etiquette

Micro blogging platform Twitter is really gaining ground and is a fast way to build online connections, but how do you use this powerful tool for business use? This session will cover a whole host of valuable tips that will help demystify areas like writing, branding, building a following and Tweeting for corporates.

Speaker: Darren Rowse, Editor – Twit Tip

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.