Why Apple wins, why Nokia loses

Reviews: Nokia, HTC & Apple

For the past two months I’ve been with out my trusty iPhone. And sure, a devastating issue for anyone addicted to being validated (Twitter) and minutia (Facebook) of daily life.

But what an eye opener. I tried both the HTC Nexus One and the Nokia N8.

Let’s start with Nokia.

Now, I’m am (was) a big fan of Nokia ever since m first 3210, my 8250 and most recently my Nokia e61i. All great phones on some great software for their time.

But Nokia, how dare you ever consider the Nokia N8 a touch screen mobile phone. I honestly would rather to have an ice pick through each hand than use this pile of plastic rubbish, ever again.

Trying to make Symbian a touch screen operating system is like using glue to hold steel together. It was not, and still isn’t designed for the intuition of a total-touch screen device.  No clear user paths, poor interface, no battery life, crap email functionality, and data input (the linchpin of access devices) is an utter nightmare.

The HTC was better, but still, the Android OS gave no sense of “environment” the same way iOS does. You don’t really feel like you belong anywhere. I found everything clunky and the touch was very unnatural.

So, here I am, back at Apple. Where they look at the massive crack in the screen and pull my customer record. And guess what? They reward me for my loyalty (read occasional fanboyism). They replace my phone with a complimentary device and send me away happier than ever.

Great phone, supported with amazing customer loyalty recognition. If only other phone companies could get this right.

I know why Apple are winning, I know why I’m an advocate of what they do.  But I don’t know what Nokia were thinking.

 

Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.

There are 11 comments for this article
  1. Digital strategist for Weber at 5:29 pm

    Your comment have no sense at all, you said you using iPhone but you didnt even really tried the Nokia or HTC and only talk crap about these phones without real argument.
    The only thing you said about iPhone, is they replace your screen, any mobile provider do that for any brand.
    Just say you are an Apple lover and you prefer to use Apple products
    “Digital strategist for Weber” …. I expected more when I was looking for some information.

  2. Jye Author at 9:28 am

    And I’d expect anyone will to make assumptions about the validity and soundness of my own opinion not to simply leave and anonymous comment.

    Looking at your IP, you’re a student (or I really hope not) a teacher from the University of QLD. Doing them very proud I see.

    I do prefer to use Apple products, but I only say that after using a very broad and comprehensive range of consumer electronics brands for over 10 years. Sorry, ranga.

  3. Allan at 10:32 am

    Could not agree with you more.
    I have been a Nokia person my whole mobile phone user life having had some 15 different models and enjoyed them all. Even when they switched to the smaller charger jack I just took that as a bump in the road.
    NOT ANY MORE.
    The N8 is a piece of crap. My family purchased 4 of these phones and all 4 have the same operating problems. One phone was exchanged with Vodafone and they admitted there was a problem with these phones randomly turning off. Well guess what, make that 5 phones that don’t work.
    The touch screen is useless and freezes all the time, the Wi-Fi connection fails and is inconsistent, the Ovi store application now on 2 phones will not work and all the 4 phones randomly turn off when either making or recieving calls or in the middle of them.
    Nokia’s response to this is for me to send the phones away. Now thats just great as we need these phones everyday for work and safety and Nokia will not replace them beforehand.
    Mind you we are talking about phones that are only 4 weeks old!!!!!!!!!!!!!
    Nokia said take them into the Nokia Service centre and see what they can. Well that’s just great, Nokia closed their store down here in Darwin 2 years ago so the closest store is in Brisbane. gee just a short 3 day drive. maybe they closed their store down a bit early and should have waited unti the N8 came out so they had more work to do.
    If you think I am pissed off you would be correct!
    If you like I can post the emails to and from Nokia just to show you how bad they treat their customers. I have read a lot of review sites and forums from around the world and I have read a response from the Nokia US PR Manager and she believes that millions of customers can’t all be wrong. Well I guess if they enjoy losing market share and credibility of their products they are dong a great job.
    Vodafone now have just dismissed it and said they would send the phones away. They use to say an update will be coming soon via the Nokia website but I guess they released that they can’t get away with that anymore because there is too many crap N8′s out there.
    In my opinion, don’t buy an N8, just go and buy something else that actually works.
    Cheers

  4. Jye Author at 1:37 pm

    Thumbs up mate. Good to get it out in the open!

  5. Sementits at 7:14 am

    Hey guys well thats funny because I have been a Nokia person my whole mobile phone user life having had some 15 different models and enjoyed them all. Even when they switched to the smaller charger jack I just took that as a bump in the road.
    NOT ANY MORE.
    The N8 is a piece of crap. My family purchased 4 of these phones and all 4 have the same operating problems. One phone was exchanged with Vodafone and they admitted there was a problem with these phones randomly turning off. Well guess what, make that 5 phones that don’t work.
    The touch screen is useless and freezes all the time, the Wi-Fi connection fails and is inconsistent, the Ovi store application now on 2 phones will not work and all the 4 phones randomly turn off when either making or recieving calls or in the middle of them.
    Nokia’s response to this is for me to send the phones away. Now thats just great as we need these phones everyday for work and safety and Nokia will not replace them beforehand.
    Mind you we are talking about phones that are only 4 weeks old!!!!!!!!!!!!!
    Nokia said take them into the Nokia Service centre and see what they can. Well that’s just great, Nokia closed their store down here in Darwin 2 years ago so the closest store is in Brisbane. gee just a short 3 day drive. maybe they closed their store down a bit early and should have waited unti the N8 came out so they had more work to do.
    If you think I am pissed off you would be correct!
    If you like I can post the emails to and from Nokia just to show you how bad they treat their customers. I have read a lot of review sites and forums from around the world and I have read a response from the Nokia US PR Manager and she believes that millions of customers can’t all be wrong. Well I guess if they enjoy losing market share and credibility of their products they are dong a great job.
    Vodafone now have just dismissed it and said they would send the phones away. They use to say an update will be coming soon via the Nokia website but I guess they released that they can’t get away with that anymore because there is too many crap N8′s out there.
    In my opinion, don’t buy an N8, just go and buy something else that actually works.

  6. Chris at 9:06 pm

    You guys are funny man. The original reviewer… I get your opinion, and that’s fine. I’m an Apple user myself and just bought a pink n8 and couldn’t be happier, and I’m a very loyal Apple client too, but the people who have commented here, that’s a different story. I have spent all day today reading reviews on the n8 and the 2 VERY PAINFULLY LONG comments above about the 5 n8′s all being stuffed is true crap. This same comment has been published word for word on 4 different sites now. Word for word.
    Tell me it’s not some idiotic paid Nokia-basher spreading his bullcrap story !?
    That’s utter rubbish. Yeah the Nokia n8 isn’t as good as the iPhone, I know… But it’s a good 2nd. I love mine. No issues at all and for half the price as the iPhone.
    Now I’m sorry, but I don’t believe these comments above. Not for a second. It’s one idiot copy and pasting the same story everywhere.
    ALSO… I’ve noticed that 95% of people that have complained are Vodafone customers ! Does that have something to do with it ? I think so. I got my n8 unlocked from an aussie website and stuck my prepaid optus sim into it and it’s perfect. Maybe the issue here is the service provider.
    Anyways, don’t believe all these bullcrap stories about the n8 being such a crap phone. It’s amazing and wonderful and just so you all know, I don’t work for any phone company or anything. I’m a mum of 3 in Sydney.
    I hope this helps someone at least make the right choice when choosing their next phone.
    Thanks

  7. Jye Author at 7:07 pm

    Super interesting if these comments are posted elsewhere. I haven’t delved into other blogs about this too much! try not to ;) but thanks for your comments, and of coruse, always good to have a new opinion up here.

    Thanks for stopping by :)

  8. Ernest at 12:54 pm

    Install ANNA and (soon coming) BELLE instead of symbian 3 and the phone will as smooth as apple or android.

    This is no the best deal, for 300 euros you have a phone that works as well as an iphone and has a slot for cards, makes HD movies, has a great camera, has the BEST GPS of the market (for free and works offline!), an USB. You can also make a bespoke screen with widgets.

    Iphone is for the one who don’t know how to use a phone !

  9. Ernest at 12:56 pm

    It is also x times sturdier than an apple phone thanks to the gorilla glass and the aluminium body.

    And you don’t see it in every hands like the iphone so if you don’t want to be a social clone, this is the best choice !

  10. Steve at 11:25 pm

    Worse phone of all time.

    It is staggering how useless this phone is. Hardly a day goes by where you don’t have the urge to through it off the nearest bridge.

    It’s just crap, hard to use, freezes, and just won’t run things. Some days loading Google is just to much hard work for it.

    Do yourself a favour and stay clear of this lemon.

    Lets hope Nokia go broke and stop peddling this shit some time soon.