The last month has been a big one - with…
Today Digital Media edition 7.0 (how very Web 2.0 of them) arrived on our table and on the back cover there is a giant QR Code. I had a quick glance and noticed it was actually an advertisement for the technology company QMCODES. No big deal, right?
I mentioned to my colleague that I’d recently forwarded on a press release for QMCODES for their information. My colleague did a double take and then stated quite simply, “Oh, I thought it was just an advertisement for Telstra?”
Instantly we both realised that because Telstra most prominently uses the codes in mainstream advertising, the affinity had become quite apparant.
How widespread is this perception that QR Codes are a Telstra product? What do you think?