— the web’s cutest URL shortening service

Did you know that there are more than 90 URL shortening services?

Besides being a great tool for sharing links — it’s their accessibility through other services¬†that is making them so valuable.

My absoloute favourite is — tagged as the web’s cutest URL shortening service.¬† You can shorten a long URL with and personalise the new and shorter URL too.

Again, they have nice accessibility through their browser bookmarklets. However, unlike TinyURL – which is probably the web’s most prolific URL – it’s not yet automatically integrated through many Twitter clients like Twhirl. also have their own shortening service which is automatically activated when entering a URL through any of their many entry points (on site, Google Gadget, Yahoo! Messenger, Windows Live Messenger, Google Talk to name a few).

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

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