Bluetooth wanker: why I’m wearing the Jawbone ERA

Bluetooth wanker: why I’m wearing the Jawbone ERA


This year there have been a few pieces of technology that have entered my life that I thought were worth talking about.  After all, I think I started this blog about technology once upon a time, and not even I can waffle on about “strategy” any longer.

Bluetooth headpieces, in my opinion, the most polarizing of all wearable technologies. In fact, they don’t ever even enter the ‘wearable’ discussion. They are, for all intents and purposes, the dominion of absolute wankers from all walks of Western life.  Or, you’re a businessman in Asia and free from any stigma.

I’ve recently picked up the Jawbone ERA – which is Jawbone’s latest and greatest (and tiniest and mightiest) blue tooth device.  It’s discreet, beautifully-shaped and has some fascinating audio technology for audiophiles like me.

Let’s start with the bottom line, then you lot can geek out on the below.  The Jawbone ERA is functionally amazing: full hand free access to your smartphone or tablet and for any ad agency solider, who spends a life time on the phone at the desk, in the airport or in transit should consider one.

It has literally made my working day super smooth, mainly because the device knows which bluetooth device around you is currently engaged in a call: my Mabook Air, HTC One, Samsung S4 or my iPad Air. That’s a lot, and when you average 6-8 conference calls around Asia a day, it pays off in spades.

The features:

  • Awesome design, super comfortable silicon ear-shaped bud
  • “Military grade” whatever that means, noise-cancelling sensor
  • Sleek case that doubles as a second power-supply (another travelling life saver)
  • Useful app and customized ‘voices’ much like a GPS. I chose the British bird from MI6

And while you might have rocks thrown at you for the stigma around bluetooth ear pieces, I’m soldiering on because this tiny-mighty device is fucking awesome.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.