Social Media Measurement Tools
3 Steps to Picking the Right Social Media Measurement Tools Understand business outcome Identify the social media activity Analyse the relationship between social media activity and business outcome Then pick a tool. I cannot stress enough how important it is though, to understand that relationship between social media activity and business outcome. That's where the expertise is, that's where the ROI is. Which tools do I use to measure social media? This would have to be the most asked question of the lot - but honestly, it's like asking how long is a piece of string. Last night I presented at Social Media Club Sydney (slides and ...
