Tag Archive for "success"

Social Media Measurement Tools

by Jye on Jul 21, 2009 with 20 Comments

3 Steps to Picking the Right Social Media Measurement Tools Understand business outcome Identify the social media activity Analyse the relationship between social media activity and business outcome Then pick a tool. I cannot stress enough how important it is though, to understand that relationship between social media activity and business outcome. That's where the expertise is, that's where the ROI is. Which tools do I use to measure social media? This would have to be the most asked question of the lot - but honestly, it's like asking how long is a piece of string. Last night I presented at Social Media Club Sydney (slides and ...

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Who Cares? Social Internet Spaces and Your Business

by Jye on Nov 19, 2008 with 1 Comment

Social media is giving your customers a space to voice their opinion.  It's giving them an audience.  It's impossible to ignore and I think what we're seeing this year, and especially after the market crash, is that you can't fake this anymore.  If you're product or service isn't up to scratch then people are going to be able to talk about it -- to people who actually care. So why are so many businesses hesitating? More to the point: why are businesses still ignoring these conversations? Why are they failing to participate? The fear of the unknown. Lucky there are people hear ...

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