Tag Archive for "strategies"

Mind what you have learned. Save you it can.

Friends, I'm going to stop participating in all forms of social media until next Friday, where I'll make two significant announcements. The first announcement will be a competition winner who will take home a copy of Age of Conversation 2, the second will remain secret until then. Told you did I, reckless is he! Now, matters are worse.. I'm also going to use the week to re-evaluate my blogging strategy and Twitter engagement.  I feel unfocused and need to realign.  And yes, both probably will be redesigned.  Perhaps it's time for change.  I think it's important to reflect on what I've ...

Iggy Pintado: The 4 Ps of Online Networking

Iggy Pintado has put together a great article on The 4 Ps of Online Networking.  Like all who know the space deeply, Pintado has, of course, started with purpose. So next time you're in one of those wonderful meetings when the phrase 'we need to start doing social media' or 'we need a (insert web 2.0 tool here)' crops up -- ignore it.  And bring it back to the purpose, issue or problem at hand. It's from here that you can select suitable business objectives and from this the correct and most relevant tool can be identified. Understandably, I push for the adoption of digital ...