Tag Archive for "stats"

Twitter: Power, money and influence (with no ads)

by Jye on Jan 22, 2009 with 4 Comments

Hitwise just released UK Internet traffic to the site has increased 10-fold over past last 12 months.  A shiny new graph for your next presentation. As always, it's the stories behind this growth that I'm interested in.  So tell me, how did you begin on twitter? Is this growth going to continue and what does it mean to your business? I've seen local Australian business turn real dollars from Twitter. And that's with out ads.  When are we going to stop measuring the industry on advertising expenditure and start measuring it on engagement? Probably when the ads stop working. Post-Script: It’s the businesses who ...

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Stats: Social Media, Web 2.0 And Internet Stats

by Jye on Jan 21, 2009 with No Comments

Not mine -- courtesy of The Future Blog. Google search stats: 1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source) 2,000,000,000 (two billion) - very rough number of Google searches daily (source) $110,000,000 - approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button (source) 24,400 - number of people employed by Google (December, 2008) 68,000,000 - the average number of times people Googled the word Google each month for the last year (source:  keyword tool) $39.96 - the average cost per click for the phrase “consolidation of school loans” in AdWords (source:  keyword tool) 1,430,000 - the number ...

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College Students’ Social Networking – Duh.

by Jye on Sep 23, 2008 with No Comments

Wasn't too impressed by the headline in today's eMarketer -- but the stats are in.  The results, while not surprising, put some hard facts behind the theory.  It's up to business now to best use this to deliver value, start conversations, create compelling content -- all to drive community. From eMarketer: "Social networking is an everyday activity for the majority of college students, and the percentage of students who use the networks daily has nearly doubled in the past two years. EDUCAUSE compared social network usage at 44 colleges and universities in 2006, 2007 and 2008. It found that nearly twice as ...

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Twitter up 422% in 12 months: We’re gonna need more birds for this whale

by Jye on Sep 17, 2008 with 3 Comments

With more and more of my office, across various department and disciplines, signing up and logging into the microblogging service -- a number like this comes as no surprise. According to stats just released from Nielsen Online, Twitter recorded 2.3 million unique visitors in August (US-only), an increase of 422% from the same period last year. We've had a lot of conversations here about Twitter -- the most active of these was How did you start on Twitter? which is a question being asked more and more as the online community continues to grow. It is worrying, however, to think about how the ...

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