Twitter: Power, money and influence (with no ads)

Hitwise just released UK Internet traffic to the site has increased 10-fold over past last 12 months.  A shiny new graph for your next presentation.

twitter_uk_traffic_grwoth_2008_2009_chart

As always, it’s the stories behind this growth that I’m interested in.  So tell me, how did you begin on twitter? Is this growth going to continue and what does it mean to your business?

I’ve seen local Australian business turn real dollars from Twitter. And that’s with out ads.  When are we going to stop measuring the industry on advertising expenditure and start measuring it on engagement?

Probably when the ads stop working.

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Stats: Social Media, Web 2.0 And Internet Stats

Not mine — courtesy of The Future Blog.

Google search stats:

1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index (source)

2,000,000,000 (two billion) – very rough number of Google searches daily (source)

$110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button (source)

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College Students’ Social Networking – Duh.

Wasn’t too impressed by the headline in today’s eMarketer — but the stats are in.  The results, while not surprising, put some hard facts behind the theory.  It’s up to business now to best use this to deliver value, start conversations, create compelling content — all to drive community.

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Twitter up 422% in 12 months: We’re gonna need more birds for this whale

With more and more of my office, across various department and disciplines, signing up and logging into the microblogging service — a number like this comes as no surprise.

According to stats just released from Nielsen Online, Twitter recorded 2.3 million unique visitors in August (US-only), an increase of 422% from the same period last year.

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