Tag Archive for "smcsyd"

A cornerstone of social media strategy

by Jye on Jun 21, 2011 with 1 Comment

Content, access & participation Last night was the 16th official Social Media Club Sydney (#SMCSYD) event.  Being the middle of June already, I think I would be close to having MC'd about 12 of them under the leadership of Doug Chapman and Tip Gloria.  A great mile stone for all involved. We had Rachel Lonvinger (@rlovinger) and her partner, Jason Scott (@textfiles), who were both essentially talking about the importance of content. For me, it was a great back-to-basics sessions from Rachel who's straight forward methodology highlighted the importance of process. And Jason (aka @sockington), was a living, breathing meme who showed us ...

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SMCSYD: Bigger Brand Opportunities

by Jye on May 25, 2010 with 3 Comments

SMCYD: Using LinkedIn To Build Brands I just finished moderating tonight's discussion for Social Media Club Sydney (SMCSYD) at the Oxford Arts Factory.  The conversation I had was with Cliff Rosenburg, MD of LinkedIn AU/NZ, and Michael Field - a sole practitioner in the marketing strategy space, as a case study.  I'm sure there'll be some further content generated from the event (speakers presentations etc.) but there were some really interesting insights for me.  I'm doing a bit of a brain dump, but I'll break it up into key areas. Oh, and have we connected on LinkedIn? Different benefits for: Agencies (and their ...

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Who owns social content

by Jye on Apr 20, 2010 with 3 Comments

Social Media Club Sydney Presents Last night, Social Media Club Sydney (SMCSYD) held our first event (#smcsyd) for 2010 - Who owns social content.  Not only is this becoming business critical for agencies, brands and creatives alike - but content, and more specifically branded content, which is my new love interest for 2010. It was also my first gig as MC. What really set this event apart in my mind, was the practical and comprehensive nature of the legal topics which most of us consider a very grey area.  We were fortunate to have Professor Brian Fitzgerald and Stephen von Muester presenting their ...

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Social Media & Search

by Jye on Nov 20, 2009 with 3 Comments

Social Media & Search - Jye Smith View more documents from Jye Smith. Search Engine Room 2009 Last week I was lucky enough to be presenting at Search Engine Room 2009. I was giving the opening thoughts on social media, what the latest stats were, what happened to web 2.0, and my thoughts on search - some of which have already been published after my SMCSYD presentation on social media measurement, and a blog post on the love affair of SEO & social media. My biggest take away from the day was actually around some new social media and search engine stats Experian Hitwise ...

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Social Media Measurement Tools

by Jye on Jul 21, 2009 with 20 Comments

3 Steps to Picking the Right Social Media Measurement Tools Understand business outcome Identify the social media activity Analyse the relationship between social media activity and business outcome Then pick a tool. I cannot stress enough how important it is though, to understand that relationship between social media activity and business outcome. That's where the expertise is, that's where the ROI is. Which tools do I use to measure social media? This would have to be the most asked question of the lot - but honestly, it's like asking how long is a piece of string. Last night I presented at Social Media Club Sydney (slides and ...

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Social Media Club: Sydney

by Jye on Mar 19, 2009 with 7 Comments

Tip who is heading up some of the Sydney activities for SMSYD got back to me and my concerns. Tip is a good friend and definitely someone worth following.  I should probably clarify at this point that it was not my intention to stamp out the activities of the organisation.As things move forward in the world of digital and social media, it's easy to become uneasy about a lot of things.  JC has thrown his hands up at social media, Pollard spat the dummy about buzzwords,  Marcus let's loose about social media experts, and David Gillespie called Social Media out. The ...

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Secret Handshakes & Social Media Clubs

by Jye on Mar 18, 2009 with 25 Comments

I believe in openness. I believe that all are welcome. I am a little uncomfortable with the idea of creating social media clubs.  I smell rules and policy. Closure.  It feels like the echo chamber is getting bigger.  This can lead to groups becoming clicky-er, that the walls this social media theme park are getting higher - rather than opening up.  We should have more voices in this conversation. I understand that clubs create a sense of unity, simultaneously however, exclusion. Updates: mUmbrella citation, SMCSYD response And aren't we all enjoying theme park for its openness and authenticity?  I don't want to ...

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