SMCYD: Using LinkedIn To Build Brands
I just finished moderating tonight’s discussion for Social Media Club Sydney (SMCSYD) at the Oxford Arts Factory. The conversation I had was with Cliff Rosenburg, MD of LinkedIn AU/NZ, and Michael Field – a sole practitioner in the marketing strategy space, as a case study. I’m sure there’ll be some further content generated from the event (speakers presentations etc.) but there were some really interesting insights for me. I’m doing a bit of a brain dump, but I’ll break it up into key areas. Oh, and have we connected on LinkedIn?
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Tip who is heading up some of the Sydney activities for SMSYD got back to me and my concerns. Tip is a good friend and definitely someone worth following. I should probably clarify at this point that it was not my intention to stamp out the activities of the organisation.As things move forward in the world of digital and social media, it’s easy to become uneasy about a lot of things. JC has thrown his hands up at social media, Pollard spat the dummy about buzzwords, Marcus let’s loose about social media experts, and David Gillespie called Social Media out.
The below is a solid response from Tip and a list of good reasons to get involved. As always, look forward to your thoughts.
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I believe in openness. I believe that all are welcome.
I am a little uncomfortable with the idea of creating social media clubs. I smell rules and policy. Closure. It feels like the echo chamber is getting bigger. This can lead to groups becoming clicky-er, that the walls this social media theme park are getting higher – rather than opening up. We should have more voices in this conversation.
I understand that clubs create a sense of unity, simultaneously however, exclusion.
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