A Digital Perspective: Sandra Davey

Sandra Davey is straight to the point – no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board.  Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I’m very happy to present her views on the industry moving forward.

Look forward to your feedback.

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A Digital Perspective: Ben Shepherd, Associate Business Director, Mindshare

me-and-dogs

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Google: Australian Searches in 2008

This week I’ll be reflecting over 2008 and to kick things off. Google last week released their Top Australian Searches lists (i.e. things typed into Google.com.au).

It’s always interesting to think about the context in which these searches were made. How many actually found what they were looking for? A lot of them seem like people who are simply to lazy to remember URLs — oh well.

Context provides story. Story provides insight.

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