A Digital Perspective: Ben Shepherd, Associate Business Director, Mindshare
Ben has been a deliberate and passionate voice for Australian digital media. Describe what you do Work wise, I am an Associate Business Director at Mindshare which basically means I work on digital media projects for our clients – strategy, media planning, media buying, optimization – as well as ensuring that as an agency group internally we're on top of digital trends and that we are making sure our clients are also across these and how they relate to their business objectives. I work on brands such as Ford, Kraft, iinet and Walt Disney. I also blog on the side – I ...
