PR: Unveiling the New Influencers
A great post from the guys over at PR 2.0 I wanted to share with you guys Building a Bridge Between Brand and Markets We’re paying attention to a-list bloggers, from technologists to moms to lifestyle to politics and everything in between and forgetting or ignoring the magic middle, those bloggers who actually inform and interact prospective customers. We’re blindly jumping into social networks and engaging with the “avatars” tied to keywords instead of identifying and recruiting those who can help us create valuable, thriving communities that support the exchange of pertinent information. Tastemakers and trendsetters are the new influencers, but their roles in ...