Sandra Davey is straight to the point – no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board. Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I’m very happy to present her views on the industry moving forward.
Look forward to your feedback.
Touring Wasabe – a lesson for all service websites
As we browse hundreds of sites each day, it’s sometimes hard to give all the sites you want the attention they require (and not always deserve). It’s great to see more and more sites using quick 3 minute ‘tour’ videos – this instantly gives the user a place-marker in their mind that it’ll only take a few minutes now or later to learn about their sites.
Seven days ago I finally decided to jump onto video, and over the past week I’ve already started to collect my thoughts about why I think it’s good for everyone.
I decided on 12second.tv over YouTube. What’s so special about another video platform? Nothing. But it’s the way it has been executed that draws creativity out of people.
Limitation forces creativity. It challenges the individual.
And this is where I think 12second.tv is good for everyone. Anyone can do this, and people don’t feel they need to go on forever. This is a bit of my own personal challenge to become more confident in video delivery – succinct presentation. So I’ve started my channel, which plugs flawlessly into my Twitter.
What are the opportunities here for social media marketers?
