Mobile vs Mobility: 5 questions to ask for your mobile play
When most people talk about mobile, most people think about "smart-phones". But this needs to change. For an industry that has grown-up quicker in Australia than almost anywhere else in the world, we stumble like awkward teenage boys suddenly blessed with strength and height, well before our minds have had a chance to re-connect. Last week I talked a lot about digital story-telling, and touched briefly on the importance of the four screens: Mobile is the future of where content will be accessed – and where stories are heard and re-told. Furthermore, it is the ubiquity of that content across smart-phones, tablets, laptops ...