Stephen Collins, AKA Trib, Founder, acidlabs
Stephen Collins (aka Trib) is an exceptional voice for the digital media industry. His straight forward attitude and down to earth approach to real business development and social media strategies make him a very influence profile in Australia. Follow him on Twitter and be inspired, read his blog and learn.
Describe what you do (in your own words):
It’s probably best described as strategic communications advice. It’s a bit of all of:
- future-gazing
- a lot of research, writing and investigation into clients’ businessand how they communicate – both internally an across the wall to their clients, customers and stakeholders
- a lot of talking and listening around that research
- best approaches, what to do and not to do
- a touch of marketing
- a big spoonful of evangelism and mentoring
- risk analysis and risk mitigation
- engaging people while working with clients and making sure they areable to keep them engaged after I’m gone
