Today Digital Media edition 7.0 (how very Web 2.0 of them) arrived on our table and on the back cover there is a giant QR Code. I had a quick glance and noticed it was actually an advertisement for the technology company QMCODES. No big deal, right?

I mentioned to my colleague that I’d recently forwarded on a press release for QMCODES for their information.  My colleague did a double take and then stated quite simply, “Oh, I thought it was just an advertisement for Telstra?”

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