Digital Services Index: Measuring the Australian Digital Media Industry
On Wednesday, November 5, AIMIA, IBM and Hyro will be launching their joint initiative: the AIMIA Digital Services Index (DSI). The report will be the first comprehensive measurement of the overall expenditure in Australia’s digital service industry.
Why is this important? Well, according the report, 40% of ALL customer engagement in 2009 will be driven through digital services. This will give a very accurate perspective of the industry and perhaps most importantly — what we can expect in terms of future growth. I’ve been lucky enough to preview the report with some interesting quotes.
