IAB UK: Social Media Handbook
The Interactive Advertising Bureau UK have released another internet marketing guide -- this time on everyone's favourite phrase: social media. I've only had a quick flick through but seems there's a number of well known case study through there. I really like the way the IAB UK are putting out these guides -- it means better knowledge is now better known. It's very accessible and there's no need to hand over personal details or even be a member. Look forward to hearing your thoughts. Social media handbook ‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest ...