Tag Archives: future

Stephen Collins, AKA Trib, Founder, acidlabs

Stephen Collins (aka Trib) is an exceptional voice for the digital media industry.  His straight forward attitude and down to earth approach to real business development and social media strategies make him a very influence profile in Australia. Follow him on Twitter and be inspired, read his blog and learn.
Describe what you do (in your [...]

Digital Services Index: Measuring the Australian Digital Media Industry

On Wednesday, November 5, AIMIA, IBM and Hyro will be launching their joint initiative: the AIMIA Digital Services Index (DSI). The report will be the first comprehensive measurement of the overall expenditure in Australia’s digital service industry.
Why is this important? Well, according the report, 40% of ALL customer engagement in 2009 will be driven through [...]

Digital Natives: 5 years on and the future of advertising

Advertising in digital media will, without a doubt, become a very tough gig.  The newspaper model squashed onto the 2nd screen (i.e. computers) will eventually run its course as the generations beyond Gen Y/Gen C begin to be the key targets for advertisers and product marketing.

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