A Digital Perspective

Stephen Collins (aka Trib) is an exceptional voice for the digital media industry.  His straight forward attitude and down to earth approach to real business development and social media strategies make him a very influence profile in Australia. Follow him on Twitter and be inspired, read his blog and learn.

Describe what you do (in your own words):

It’s probably best described as strategic communications advice. It’s a bit of all of:

• future-gazing
• a lot of research, writing and investigation into clients’ businessand how they communicate – both internally an across the wall to their clients, customers and stakeholders
• a lot of talking and listening around that research
• best approaches, what to do and not to do
• a touch of marketing
• a big spoonful of evangelism and mentoring
• risk analysis and risk mitigation
• engaging people while working with clients and making sure they areable to keep them engaged after I’m gone

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On Wednesday, November 5, AIMIA, IBM and Hyro will be launching their joint initiative: the AIMIA Digital Services Index (DSI). The report will be the first comprehensive measurement of the overall expenditure in Australia’s digital service industry.

Why is this important? Well, according the report, 40% of ALL customer engagement in 2009 will be driven through digital services. This will give a very accurate perspective of the industry and perhaps most importantly — what we can expect in terms of future growth. I’ve been lucky enough to preview the report with some interesting quotes.

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Advertising in digital media will, without a doubt, become a very tough gig.  The newspaper model squashed onto the 2nd screen (i.e. computers) will eventually run its course as the generations beyond Gen Y/Gen C begin to be the key targets for advertisers and product marketing.

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