Your brand is a friend – not just a person.
We all like visualising our brands as people with attributes and traits. But I want you to go further -- I want you to imagine your brand as a friend. You have friends - well I hope you have at least one - now think about why you're friends with that person. They have certain qualities that make you enjoy their time and company. Now apply this to your own brand - whether its values, marketing or social media. Is your brand the kind of friend who.. stares blankly back at people when spoken to? demands authority and control of voice? who contributes to your ...
