Your brand is a friend – not just a person.

Posted on October 20, 2008 in: Social Media|4 Comments

We all like visualising our brands as people with attributes and traits.  But I want you to go further — I want you to imagine your brand as a friend.

You have friends – well I hope you have at least one – now think about why you’re friends with that person. They have certain qualities that make you enjoy their time and company. Now apply this to your own brand – whether its values, marketing or social media.

Is your brand the kind of friend who..

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BlueDay2008: Reach Out & Connect

Posted on October 10, 2008 in: Other|3 Comments

BlueDay2008 or World Mental Health Day is on October 10.  A day when the tech and social media community in Australia can work together to raise the awareness of anxiety and depression.

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I iz in ur teeshurt drinkin ur skotch

Posted on May 4, 2008 in: Other|Post Comment

Thanks Alecia :)