We all like visualising our brands as people with attributes and traits. But I want you to go further — I want you to imagine your brand as a friend.
You have friends – well I hope you have at least one – now think about why you’re friends with that person. They have certain qualities [...]
-
CONTENT
-
The Latest
-
What you want
- A Digital Perspective (23)
- Digital Media (44)
- jyesmith.com (3)
- Marketing (21)
- Mobile (13)
- Other (16)
- Social Media (105)
- Story Telling (8)
- Strategy (1)
- Technology (22)
- Thinking (19)
-
Blogroll
-
Tags
A Digital Perspective advertising AIMIA australia billing bloggers blogging blogs community creativity design events facebook firefox 3 friends future gavin heaton gmail google groups innovation internet iphone julian cole laurel papworth linkedin Mobile music myspace online online communities online video photography privacy review SEO servant of chaos Social Media social networking stats thoughts twitter video vodafone zac martin -
Goodies





