Diesel: Be Stupid
Smart has the plans, stupid has the stories I'm not usually one to comment or pay much notice to advertising campaigns, but the new Diesel "Be Stupid" campaign really caught my eye. Essentially, the outcome/action is a collection of 30 something images (mainly provocative) that you can share on Facebook with your friends, the one above, and the tag line below were my favs. Smart listens to the head, stupid listens to the heart The way they've done the images, focusing on the 'creativity of stupid' maybe, I believe creates little mini stories, which is cool. Even today, I think imagery is often ...