AGSM Rountable: Creativity and Innovation – What does it mean to you?
“The word innovation, still in these very hard and disturbing times appears almost daily in the media. There are 360million references to innovation on Google and on my Google Daily RSS feed I receive notice of new books and articles released daily globally on the topic. And now I get emails daily suggesting that innovation will be the saviour of the current economic times. To-day, the word innovation in appears almost daily in the media. Every job advertisement talks about the applicant having the need to be creative and innovative.
