An introduction to Community Management
I just walked home from the first meet-up of Community Managers of Sydney. I’m co-organising and supporting Swankie and Mandi who have kindly started the initiative.
So WTF is a community manager? What are they managing and for who? Well that’s what we were discussing. It seems that the role of a community manager is as dynamic and as varied as the communities they manage.
They need to be able to grow, evolve and adapt just as their communities do.
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I’ve been doing some visual thinking around the way that social networks and, in particular, the people who make them up and the content they produce, affects the amount of time we allow to each person (or singular piece of information) in that network.
Facebook moving to its new layout was a significant indicator of this relationship.
As the popularity of social media and networks increases the amount of people on our individual networks also increases. Driven by the power of weak ties, we’re compelled to connect with more and more people from the different circles of our lives. Facebook – which hit 5,000,000 Australian users this year – quickly spotted the growing popularity of Twitter, and mimicked the model used to display information from the network. Being a Twitter user I’m actually a big fan of the change.
It allows me to see more content, from more friends in the same amount of time.
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Michelle baited me with some Twitter skepticism over at ARN. And as Katie would put it: I got a little shouty. Reflecting back, I don’t really mind — the 600 people below and I seem to have some brilliant conversation and share some amazing stories (and you too can get your twitter mosaic).
People, conversations, community and network. All in 140 characters. Oh, and you – that’s not so frightening is it?
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Richard Millington, community builder and author of the online community blog FeverBee. Richard’s down to earth, practical and effective advice is a great resource for online community managers as well as the digital world.
He reminds us that this is a conversation. That this is a real place. People have desires, conversations and trust. What we do with that, is only up to us.
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If you want your community to generate more dynamic and interesting content – then help them. There’s no point in simply building the platform and expecting them to do it 24/7. 12second.tv have a simple and effective way of doing this – it’d be great to see more social media marketers doing this. Click here to read more »
