A Digital Perspective: Paul Fisher, CEO, IAB Australia
I'm gathering insights from the digital and online media industry each week for 2009, and to kick start I talk to Paul Fisher, CEO of the IAB Australia. Being in the business of industry associations brings its critics and advocates, but Paul has been brought on board to start driving things into 2009. I've had some great conversations with Paul about the industry and the future and he's very optimistic about the innovation and interactivity about advertising in the future. Describe what you do: Advocate the use of online advertising in marketer's media strategies. Provide resources – research, standards, guidelines – for publishers, ...