Your brand is a friend – not just a person.
We all like visualising our brands as people with attributes and traits. But I want you to go further — I want you to imagine your brand as a friend.
You have friends – well I hope you have at least one – now think about why you’re friends with that person. They have certain qualities that make you enjoy their time and company. Now apply this to your own brand – whether its values, marketing or social media.
Is your brand the kind of friend who..
