Tag Archive for "AIMIA"

AIMIA: Digital Media Case Studies

by Jye on May 13, 2009 with No Comments

AIMIA Connect 2009: Exploring Australia's Digital Brilliance (Sydney, Now on June 2) My successors - EVENTS TEAM ASSEMBLE!!!11 - at AIMIA National are holding a full day conferences this June. What is really exciting about this event is that you'll actually get to hear the case studies and results from the clever people who put them together. No more talk, this is all the action.  Hope to see you there (but remember to register!), as it's a must for anyone wanting to see the benchmark that Australian digital media has earned - with an amazing list of speakers. AIMIA Events is delighted to ...

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A Digital Perspective: Sandra Davey

by Jye on Mar 24, 2009 with No Comments

Sandra Davey is straight to the point - no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board.  Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I'm very happy to present her views on the industry moving forward. Look forward to your feedback. What does 2009 hold? More twittering, twining, ninging, and fringing! Continued love affair with social networking and development of new tools enabling community driven, subject based, niche social networking People start a love affair with Chumby but it’ll take a while ...

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AIMIA: 2009 Board Announced

by Jye on Mar 06, 2009 with 1 Comment

Today the Australian Interactive Media Industry Association (AIMIA) announced the successful candidates for positions on the AIMIA National Committee.  Big congratualations going out to: Guy Gadney, Karson Stimson, Jennifer Wilson, Ken Reid, Rachel Dixon, Sandra Davey, Toby Hack, Mick Stanic, Kristin Carlos, Lauren McLaughlin, Colin Griffith, Molly Reynolds. Following the first meeting of the new National Committee, Guy Gadney was elected President, Rachel Dixon Vice-President, Ken Reid Treasurer and Jennifer Wilson Secretary in accordance with AIMIA’s constitution.  Between 2006 and 2008 I was AIMIA's National Events Manager and I can tell you first hand what a great community they have grown.  ...

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A Digital Perspective: Ravi Prasad, Head of Strategy, Topia

by Jye on Dec 16, 2008 with 7 Comments

A comprehensive and insightful view into the future by Ravi Prasad, Head of Strategy at Topia.  One of my favourite minds in the industry. Definitely somebody to follow. Ravi has put together some great thoughts here, and you'll notice the reoccurring theme of change.  This is at a fundamental, strategy, and the user level.  We have many lessons to learn, and many companies are still going to learn the hard way. Best digital memory of 2008? I have two: 1. Judging at the AIMIA Awards – I saw some really thoughtful work, even in traditionally dull categories. There are some really well considered individuals ...

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AIMIA DSI Launch: November 5, 2008

by Jye on Nov 05, 2008 with No Comments

Digital is mainstream. -John Butterworth, CEO, AIMIA It was widely accepted that the digital industry - that while it had a significant amount of consumer data - the industry suffered from lack of industry data beyond online advertising spend. The AIMIA Digital Services Index (DSI) was a document drawn together by AIMIA, Hyro and IBM Australia which was designed to measure the level of investment in the digital services industry. 40% of customers engaged through digital services 25% of customer expenditure tied to digital services $17.9 billion on digital services in 2008 It was really interesting to note that 77% of respondents to the DSI had more ...

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Digital Services Index: Measuring the Australian Digital Media Industry

by Jye on Oct 30, 2008 with 4 Comments

On Wednesday, November 5, AIMIA, IBM and Hyro will be launching their joint initiative: the AIMIA Digital Services Index (DSI). The report will be the first comprehensive measurement of the overall expenditure in Australia's digital service industry. Why is this important? Well, according the report, 40% of ALL customer engagement in 2009 will be driven through digital services. This will give a very accurate perspective of the industry and perhaps most importantly -- what we can expect in terms of future growth. I've been lucky enough to preview the report with some interesting quotes. “There are important strategic insights in ...

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The 15th Annual AIMIA Awards: Best Use of Social Media

by Jye on Oct 01, 2008 with No Comments

October 1, 2008 - Entries Now Open It's always great to see the industry, media and audience embracing social media. The 15th Annual AIMIA Awards are no different with the addition of a brand new category: "Best Use of Social Media". Best Use of Social Media This category caters to all forms of social media platforms & applications. Entries can cover advertising campaigns, customer services, entertainment, Cultural, market research, news aggregation & communication. "Amy Ward" -- their social media mouth piece for the awards can also be found on Twitter and Facebook keeping you up to date with the Awards and offering support.  Amy ...

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Making LinkedIn Groups Functional

by Jye on Aug 29, 2008 with 1 Comment

Finally, it appears something is being done about LinkedIn and its appalling group system.  Previously, you could create groups.  And that's about it. To get people in is completely manual, and they need to be approved manually. Anyone who has dealt with them will understand. As the manager of two groups - AIMIA and Business Network Australia - I was happy to receive the following note from them on Wednesday, explaining to me that the group functionality will be increased today. I think this is a great move for LinkedIn, much like their move with their iPhone app - making their service more accessible ...

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