A Digital Perspective: Sandra Davey
Sandra Davey is straight to the point – no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board. Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I’m very happy to present her views on the industry moving forward.
Look forward to your feedback.
AIMIA: 2009 Board Announced
Today the Australian Interactive Media Industry Association (AIMIA) announced the successful candidates for positions on the AIMIA National Committee. Big congratualations going out to: Guy Gadney, Karson Stimson, Jennifer Wilson, Ken Reid, Rachel Dixon, Sandra Davey, Toby Hack, Mick Stanic, Kristin Carlos, Lauren McLaughlin, Colin Griffith, Molly Reynolds.
A Digital Perspective: Ravi Prasad, Head of Strategy, Topia
A comprehensive and insightful view into the future by Ravi Prasad, Head of Strategy at Topia. One of my favourite minds in the industry. Definitely somebody to follow.
Ravi has put together some great thoughts here, and you’ll notice the reoccurring theme of change. This is at a fundamental, strategy, and the user level. We have many lessons to learn, and many companies are still going to learn the hard way.
AIMIA DSI Launch: November 5, 2008
Digital is mainstream.
-John Butterworth, CEO, AIMIA
It was widely accepted that the digital industry – that while it had a significant amount of consumer data – the industry suffered from lack of industry data beyond online advertising spend.
The AIMIA Digital Services Index (DSI) was a document drawn together by AIMIA, Hyro and IBM Australia which was designed to measure the level of investment in the digital services industry.
Digital Services Index: Measuring the Australian Digital Media Industry
On Wednesday, November 5, AIMIA, IBM and Hyro will be launching their joint initiative: the AIMIA Digital Services Index (DSI). The report will be the first comprehensive measurement of the overall expenditure in Australia’s digital service industry.
Why is this important? Well, according the report, 40% of ALL customer engagement in 2009 will be driven through digital services. This will give a very accurate perspective of the industry and perhaps most importantly — what we can expect in terms of future growth. I’ve been lucky enough to preview the report with some interesting quotes.
The 15th Annual AIMIA Awards: Best Use of Social Media
October 1, 2008 – Entries Now Open
It’s always great to see the industry, media and audience embracing social media. The 15th Annual AIMIA Awards are no different with the addition of a brand new category: “Best Use of Social Media“.
Best Use of Social Media
This category caters to all forms of social media platforms & applications. Entries can cover advertising campaigns, customer services, entertainment, Cultural, market research, news aggregation & communication.
Making LinkedIn Groups Functional
Finally, it appears something is being done about LinkedIn and its appalling group system. Previously, you could create groups. And that’s about it. To get people in is completely manual, and they need to be approved manually. Anyone who has dealt with them will understand.
