Tag Archive for "ad:tech"

ad:tech 2009: Twitter

by Jye on Mar 11, 2009 with 10 Comments

Like all social media, new technologies and innovations have allowed people to connect online in new ways. Over the two days at ad:tech 2009 in Sydney I said Twitter more times than I said fuck. Which is rare.  But seriously, it was the topic on everyone's mind, and at everyone's finger tips.  I was lucky enough to be invited to open and moderate the final session of day 1, dedicated to the topic: The Relevance of Twitter. I was joined by Gavin Heaton, Mike Hickinbotham and Laurel Papworth. We received great feedback about our interactive panel. Transcript below. The Relevance Of Twitter ...

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ad:tech – The Relevance of Twitter

by Jye on Feb 16, 2009 with 5 Comments

On Tuesday, March 10 I'll be leading a panel discussion at ad:tech, Sydney.  I'll be joined by Gavin Heaton, Laurel Papworth and Mike Hickinbotham as we discuss how you and your company can drive value and return for your business. I'm incredibly flattered by this opportunity and would really look forward to seeing you all there. As we discuss the following: How Twitter can support business objectives The evolution of the B2C Twitter relationship The value of Twitter networks How to monetise Twitter for business impact The session will kick off at 4:35PM and I can give you a 20% discount if you contact me ...

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A Digital Perspective: Ben Shepherd, Associate Business Director, Mindshare

by Jye on Jan 15, 2009 with 3 Comments

Ben has been a deliberate and passionate voice for Australian digital media. Describe what you do Work wise, I am an Associate Business Director at Mindshare which basically means I work on digital media projects for our clients – strategy, media planning, media buying, optimization – as well as ensuring that as an agency group internally we're on top of digital trends and that we are making sure our clients are also across these and how they relate to their business objectives. I work on brands such as Ford, Kraft, iinet and Walt Disney. I also blog on the side – I ...

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