Tim Burrowes – the founder of mUmbrella – was kind enough to offer his digital perspective this week.
What’s the biggest change you’ve seen in the digital media industry over the past 12 months?
Funnily enough, it’s the apparent collapse of the traditional models, particularly for newspapers and TV. Faced with the combination of the economic roadcrash and the shifting that comes when a new medium arrives, they are finally beginning to face the realities that they are going to have to engage with digital media, not hope it goes away like it conveniently did last time round after the dotcom crash.
But I’m not, by the way in the camp that thinks all papers are going to die. But just like the radio players eventually got their heads round TV 50 years ago, we’ll see the big media players really join the digital battleground.
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Sandra Davey is straight to the point – no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board. Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I’m very happy to present her views on the industry moving forward.
Look forward to your feedback.
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Yesterday A Digital Perspective turned 2. I started this back in 2007 with my review of an mp3 player entitled “Found My Zen“. Originally simply called A Perspective, it originally took a broader focus on technology, marketing, social media and music.
It’s continued to be a journal of my thoughts and opinions which have changed over time. Big thanks to everyone who’s kept me going over the years, even bigger thanks for the conversations.
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Chris and the Digital Marketing team are responsible for promoting Queensland’s tourism products and destinations to a global audience via digital platforms. And guess what, he wants what we want: the awesomeness of Men In Black microchipping. I don’t believe his photo was taken in Queensland.
Where the fuck are the flying cars already? That was promised decades again. But seriously, here are some experienced views on the industry today. Like my previous interviewees, Chris points out the need to get back to basics. This is important: you might have the greatest service or product, but if you’re website is unusable, unfindable, or misaligned — goodbye business.
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