Katie Chatfield on Creative Strategy

Loved this presentation by my hero Katie Chatfield. This is what creative strategy is.

Whats This Creative Strategy Thing All About

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This entry was written by Jye, posted on July 6, 2009 at 10:00 am, filed under Strategy. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Farrel
    Posted July 9, 2009 at 6:09 pm | Permalink

    wow I really enjoyed that. on multi-levels. visually, the presentation was artistically appealing… were the images made by hand? all pieces of communication needs to have a universal truth: simplicity in the every day.

    it’s quite zen.

  2. Jye
    Posted July 10, 2009 at 10:53 am | Permalink

    Love your sentiments, Farrel. Thanks for commenting.

One Trackback

  1. By Social Media: Shift this – A Digital Perspective on August 18, 2009 at 6:23 pm

    [...] a creative strategy. It’s a combination of many business functions (comms, marketing, PR, customer service, [...]

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