Nike's new video ad: Write The Future Interesting to note…
After the first two days, it’s the new forms of gaming appears that are really making me sit-up and listen. I think it’s because gaming is becoming something for everyone – rather than something was the classic four-eyed experience.
What I found really compelling was that yesterday’s keynote – Seth Priebatch’s Game Layer – talked about game theory and game mechanics (risk and reward, time limits, status, players, allies, enemies, goals etc) – i.e. the things that make games, games!
It is very clear that games drive action and motivation, that facilitate behavioural change.Unfortunately the second gaming talk I went to didn’t quite compel me to stay – but hearing from the guys who run Farmville and Geia was fascinating from purely a time and numbers mission.
What I’m now tempted to look at is how game mechanics can be applied to communication. How can game mechanics be built into story-telling? Or maybe they already are.
If story telling is how we make sense of the world, then maybe game mechanics are the means by in which we move through it.
As a side note: Seth also talked about how there have been countless studies looking at the way that when we are acting with in a time limit, the majority (and spike) of activity happens as it draws to a close – a really important point for managing gen y, and getting things done.