Rewarding Loyalty

Lamborghini names a special edition Gallardo after their test driver

A very moving story from a very famous brand.

He has long been revered as one of the many legends surrounding the world’s most uncompromising sports car brand Valentino Balboni, a remarkable test driver with his own personal cult status. Automobili Lamborghini now presents a model in his honour and bearing his name the Gallardo LP 550-2 Valentino Balboni.

There’s something about this that I really like. Maybe it’s the story. Maybe it’s the hope that not all jobs leave you feeling souless.  I really like Balboni’s comments about being a ‘represenative of Lamborghini’ and how important that is to him; as well as in endless gratitude to the company for  what they’ve done for him: a monument.

Love what you do. Do what you do with passion. If not, change.

Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.

There are 2 comments for this article
  1. David Gillespie at 12:59 am

    Jye that is fantastic. For me it puts a human face on the brand and grounds it; for a brand that is usually so untouchable it makes it really personal. Great find.