This isn't really about digital: but surprising, powerful story-telling Tomorrow…
Nike’s new video ad: Write The Future
Interesting to note that this video is “unlisted” – which means it’s not available via Google Search or YouTube search. You must know the URL of navigate through the hard links. Being unlisted would definitely have an implication on the amount of views traffic.
For a video of this brand and this calibre, 97,000+ views isn’t a great deal, and maybe it’ll explode shortly – but still interesting to note. (May 21, 2010)
So what do we like about it? It’s a brilliant piece of story-telling. But my new colleague, Rose Kelly, at Weber Shandwick, really opened my eyes to the power of the video:
I don’t like football but I loved this ad as it humanised the players and the pressures they are under. If they fail they disappoint millions and if they score, they become Gods. Imagine living under that pressure. The execution was incredible not to mention the level of detail and multiple stories taking place. I may watch a World Cup match now.
Isn’t this what marketing, social media, digital communications should be about?
Creating an emotional connection, leading to a clear outcome.