Yammer: Groups Announced

Even though I’m currently not 100% on Yammer yet, I was very happy to get this email this week.  Obviously an important feature of any social media technology is the ability to further customise and personalise the way you interact, view and engage with your friends and peers.

What are you doing for your customers? For your audience? Are you maximising their interaction? Their personalisation?

You should be.

Yammer is pleased to announce the release of Groups, our most requested feature since launching two months ago.

You can use Groups to:

* Form company teams
* Join your department
* Post updates to a specific group of people
* Have private discussions with your team
* Reduce noise by following only the groups you care about

The Yammer website, Desktop application, iPhone app, and BlackBerry app have all been updated to let you quickly access group feeds.

Every group in your network has its own email address <groupname>@yammer.com so you can send messages to the group by email.

Members of a group can also choose to receive group messages by email, SMS, or IM.

What groups are you in? Join or create them here:

http://www.yammer.com/groups

Also of interest:

About Jye

Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.

  • NathanaelB Nov 13, 2008 at 21:29

    Woo hoo! Finally I might actually be able to use it! Obviously it’s hard to even consider using Yammer for a small project when there’s potentially the other 7,000 staff of the Department participating.

  • Jye Nov 14, 2008 at 05:29

    Well interestingly enough CBS has obviously 000′s of potentials but I’ve noticed the activity is still quite small.

    The Australian office of about 80 would have been a great sample size however the early adopters are much fewer.

    Oh well, guess it’s up to EA’s like me and you to get the ball rolling hehe