Who owns social content
Social Media Club Sydney Presents
Last night, Social Media Club Sydney (SMCSYD) held our first event (#smcsyd) for 2010 – Who owns social content. Not only is this becoming business critical for agencies, brands and creatives alike – but content, and more specifically branded content, which is my new love interest for 2010.
It was also my first gig as MC.
What really set this event apart in my mind, was the practical and comprehensive nature of the legal topics which most of us consider a very grey area. We were fortunate to have Professor Brian Fitzgerald and Stephen von Muester presenting their perspectives on how digital media affected by:
- Copyright (C)
- Creative Commons
- Ownership, Authority
The crowd was still and the mood still – because we were all learning more than we’d ever had before. Stephen and Brian were clear, concise and very practical about the points they were delivering.
The Outtakes
For me, the biggest learning curve was having someone explain the 6 creative commons licences, and how to determine ownership in such a practical way for digital. As I summed up on the night, for creatives, agencies and brands alike the following needs to be remembered:
- Planning is critical: plan for the worst, hope for the best
- Social networks control their spaces: if you’re using Facebook, Flickr, Twitter, YouTube, Yahoo!7, they all have their own T&Cs and waivers around rights to content – read them, know them and keep up to date with them
- When creating your own content: know your business model and the implications of your creations
- Setting expectations and agreements with creatives, clients and agencies is key
- Read up and understand Creative Commons
My favourite outtake was probably to not think of copyright as always about restriction, but rather look for the opportunities for both businesses and creatives alike.
Thanks everyone for coming – and thank you all for your nice comments! Was a lot of fun.
Presentations from the evening
Also of interest:
About Jye
Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.
Thanks for sharing the presentations, Jye. It’s almost as good as being there ;)
Cheers, mate. Missed your face as usual. Tried to make you proud ;)
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