Who Cares? Social Internet Spaces and Your Business

Social media is giving your customers a space to voice their opinion.  It’s giving them an audience.  It’s impossible to ignore and I think what we’re seeing this year, and especially after the market crash, is that you can’t fake this anymore.  If you’re product or service isn’t up to scratch then people are going to be able to talk about it — to people who actually care.

So why are so many businesses hesitating? More to the point: why are businesses still ignoring these conversations? Why are they failing to participate?

The fear of the unknown. Lucky there are people hear to help — love the digirati.

Belinda at Classy Marketing has just released her Six Tips to Succeed in Social Media — I won’t ruin the surprise, but to summarise:

  1. Listen.
  2. Contribute.
  3. Honesty.
  4. Consistency.
  5. Approachability.
  6. Be human.

What I think is interesting is that this post probably came out of the identification that businesses weren’t doing this — either through their marketing and or PR operations, business practices or through their people. It seems we have to constantly remind companies that when they’re going online they need to adopt these attributes.

Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.

There is 1 comment for this article
  1. Matt at 10:53 am

    Nice post Jye, I’ll check out Belinda’s artice. I’m seeing more and more small businesses jumping on the bandwagon though.