Twitter: Power, money and influence (with no ads)

Hitwise just released UK Internet traffic to the site has increased 10-fold over past last 12 months.  A shiny new graph for your next presentation.

twitter_uk_traffic_grwoth_2008_2009_chart

As always, it’s the stories behind this growth that I’m interested in.  So tell me, how did you begin on twitter? Is this growth going to continue and what does it mean to your business?

I’ve seen local Australian business turn real dollars from Twitter. And that’s with out ads.  When are we going to stop measuring the industry on advertising expenditure and start measuring it on engagement?

Probably when the ads stop working.

Post-Script:

It’s the businesses who use it as a powerful communication tool, who interact, support and converse with the audience that turn the dollars.  But these people do more than just make money: the influence, earn trust and have great power through authentic and sincere support.

Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.

There are 4 comments for this article
  1. Lee at 8:47 am

    I’d be interested in hearing how the businesses are actually making money, is it simply having a presence or by offering support or something completely different?

  2. Jye Author at 8:50 am

    It’s the businesses who use it as a powerful communication tool, who interact, support and converse with the audience that turn the dollars.

    But these people do more than just make money: the influence, earn trust and have great power through authentic and sincere support.

  3. Ben at 12:25 pm

    “When are we going to stop measuring the industry on advertising expenditure and start measuring it on engagement?”

    erm … when ‘engagement’ starts paying the bills, paying back investors and the salaries of the staff etc.

  4. Ben at 4:14 pm

    btw mate – i have to question this

    “It’s the businesses who use it as a powerful communication tool, who interact, support and converse with the audience that turn the dollars.

    But these people do more than just make money: the influence, earn trust and have great power through authentic and sincere support.”

    that sounds like blah speak … there is really a need (and rightly so) to have some sort of quantifiable results around SM or any comms – after all it is an expense financially and in terms of human capital … it needs to bring something back to the bottom line aside vagaries.