ad:tech 2011 Wednesday, March 9, 2:55pm - 3:40pm: Moving Towards An…
Hitwise just released UK Internet traffic to the site has increased 10-fold over past last 12 months. A shiny new graph for your next presentation.
As always, it’s the stories behind this growth that I’m interested in. So tell me, how did you begin on twitter? Is this growth going to continue and what does it mean to your business?
I’ve seen local Australian business turn real dollars from Twitter. And that’s with out ads. When are we going to stop measuring the industry on advertising expenditure and start measuring it on engagement?
Probably when the ads stop working.
It’s the businesses who use it as a powerful communication tool, who interact, support and converse with the audience that turn the dollars. But these people do more than just make money: the influence, earn trust and have great power through authentic and sincere support.