Australia’s Best Marketing Blogs

Was really pleased to find out I was number 27 in B&T, and number 26 over at camp JC.

It must be frightening reading for more junior members of agency teams who are minded to try and make social media recommendations and, more importantly, in need of confidence to push them through to fruition. After all, evolving something from an idea in a meeting room to a living thing that delivers results, is something that takes huge amounts of self belief. A backdrop of reactionary onlookers may not inspire such qualities in everyone. But that’s one of the ironies of some social media commentary at present – being a little anti-social is always a good conversation starter.

Brad Howarth’s narrative to the carefully constructed Top 50 Marketing Blogs in Australia list articulates many of the key points with detail. But this paragraph was my favourite. The circus; the bullshit; the land-grab; and ego; all need to FOAD.

Just serve the people.

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