The golden key to websites

A guest post by Jess Nichols

During the launch of Treeet for Switched On Media, I had the opportunity to meet young blogger/student Jess Nichols who had an acute attention to detail around website functionality, usability and accessibility. Pretty soon, we were fighting the good fight in a lovely debate with Ling and her SEO consultant about commercialising websites. Followed up with some heated reflections.

What it came down to was this: while the website produced a large gross profit for Ling, the usability, design and functionality of the site was so poor that is is often on every topugliestwebsite design lists around the world.

However, my argument was that, aside from the creative aesthetic, this was probably also hindering and damaging the commercial success of the website.

Jess has been kind enough to put together this guest post for me on SlideShare.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.