Technorati: State of the Blogosphere — Day 1: Who Are the Bloggers?
Part 1 of Technorati’s annual State of the Blogosphere report has come out today: Who are the bloggers?
But as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.
Will keep you updated as they are released:
- Introduction
- Day 1: Who Are the Bloggers?
- Day 2: The What And Why of Blogging
- Day 3: The How of Blogging
- Day 4: Blogging For Profit
- Day 5: Brands Enter The Blogosphere
Also of interest:
About Jye
Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.
It is interesting that Technorati is still claiming to understand the blogosphere when they are struggling to continue to map it.
I know what you mean — I think Technorati’s existence is only present because people constantly use it as a tool to measure in ‘top blog’ rankings.