Tautology: 2-way dialogue


The phrase “2-way dialogue” is a tautology, is it not? ¬†Notice the prefix of the word “di-” as oppose to say “monologue”. And as a¬†colleague¬†pointed out: “just like when people say ‘reverse backwards’”.

  • dialogue:¬†a conversation between two persons


Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

There are 3 comments for this article
  1. Nina at 12:36 pm

    My pet hate is “reduce it down”. Arrrgggghh! Show me a reduction that makes something bigger and I’ll stop screaming.