Social Media: Foreword
Social Media: Shift this.
Everything is changing. The way we interact, learn and process.
What are you trying to shift?
I was giving a social media training session today – and I kept coming back to three key things when planning social media:
- you must listen to communities
- you must understand emerging technologies
- you must be remarkable, compelling when communicating
- you must be human
It’s a creative strategy. It’s a combination of many business functions (comms, marketing, PR, customer service, management, technical, digital); social media is about sharing your passion, value or expertise.
You, and everyone around you need to know what success is.
4 Comments
Nice Jye.
What is interesting is how holistic passion, value and expertise become when sharing in social media.
Share what your are passionate about.
You, thus, share value.
Value is then shared back.
In the process you develop expertise. Not through a qualification. Not through a job title. But through community.
Due to this community, your expertise is refined. People listen/comment/argue.
Value, then, shared back.
You share this value.
Thereby you share your passion.
Back to full circle.
The process never ends.
Learning on steroids.
We have always known passion, value and expertise are all intricately linked. ‘Tis not rocket science. Social media just instigates this whole process that little bit more.
Make sense?
Okay, this is a thought straight out of the stu-press .. Untempered and unfettered by little things like logic.
One of the biggest, most important, truths about this kind of understanding .. not just for social media, but for your character .. is that sometimes it’s a bit of a lonely road.
I do interesting stuff. I make and create things. But rarely do what I get excited and passionate and buzz-out-loud about and what is NOW popular coincide.
I’m a friendly guy, who goes the extra mile. I reply and generate conversation, I listen well, make jokes, stand up straight. I’m jovial and have a great laugh.
The above points are all true of me (although not always).
And that’s the thing, these truths aren’t about Social Media. They’re about character, about people, about relating. They’ve been around since the Almighty talked to Adam.
And more often than not, when staying true to these elements, it’s a lonely road. For the popular as well as the masses.
You guys are heaps smarter than I, as normal, your comments have made this post make sense, and more importantly, put it in its place.
We are all human.
the issue with this video is most of the truths aren’t truths … they’re stretched statistics generally taken out of context from numerous sources (and many with no source).
is it not ironic that this saavy, researching, non conformist and apparently hard to fool market ALWAYS fall for this sort of sexy rubbish and pass it on and in doing so hope it becomes legitimate?
Do some research people …