Social Media: Ask Yourself

Disel - Be Stupid

Three things to ask yourself before social

  1. What and who makes you the expert in your field?
  2. Why do you drive the most passion? The most influence? How?
  3. What is the real value your giving your customer, community or audience?

The fuel to the social media engine is in there. But remember where you’re driving: success.

Please note that picture from the Diesel: Be Stupid campaign has nothing really do with this.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.