Wasn't too impressed by the headline in today's eMarketer --…
I believe in openness. I believe that all are welcome.
I am a little uncomfortable with the idea of creating social media clubs. I smell rules and policy. Closure. It feels like the echo chamber is getting bigger. This can lead to groups becoming clicky-er, that the walls this social media theme park are getting higher – rather than opening up. We should have more voices in this conversation.
I understand that clubs create a sense of unity, simultaneously however, exclusion.
And aren’t we all enjoying theme park for its openness and authenticity? I don’t want to have to play by a set of rules in the theme park — I want to build my own rides. I want other people to build rides too. I want to build rides with other people. Well, you get the point.
Networks and communities are strongest because of the people who make them up – but clubs require members. What do you need to be a member? Or is everyone automatically a member? But then why need a membership. What does membership cost? What happens if you aren’t in the club? Do we need secret handshakes to signify our membership? Am I assigned a number based on the order that I join or Twitter followers I have? (For the record followers do not give you rank or achievement. Simply might mean you can build a good bot). Do I need to remember the oath of social media? Remember the 111 commandments of social media?
Even the term social media has an interesting stigma around it. On the one hand clients and the people standing and watching the theme park grow are excited by it — they’ve heard so much about it and it might be the push to make them move. On the other hand, social media is getting a bad rap from too many snake oil salesmen.
I do not believe the term social media is an orphan strategy — I simply believe that it is the first steps of a next evolution in digital media. And yes, we have to start somewhere, so for now at least, it’s been carefully looked at and planned for. As Gavin pointed out social media is business area enabled by new technologies, rather than an on-going discipline like knowledge management.
Let’s keep being open. Let’s work together.
I don’t want to be known as a social media guy – I just want to get to know all the passionate people who like doing stuff. I will of course, do whatever I can to support the people and their valuable communities.