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From Nick Hodge: Social Media – All Hail The Circus

Nick and I were 2 of 6 presenting at CeBIT 2009 – his analogy, delivery and passion were only were unrivaled.   Was hoping he’d post his thoughts up, and he has. Read the full post, but here’s the conclusion:

“Social networking is more than the latest crazes of Twitter and Facebook. In fact, it predates blogs. And the WWW, even if you could hand-code HTML. Even before the internet escaped from the university cage and it’s trainers, there have existed “social medias”. Email, Bulletin board systems, Talk-back radio. Small newspapers and magazines; telegraph wirings and Morse code; pamphlet and book publishing. All add to the social discourse. In fact, since the democratisation of communication that began with the printing press: where thoughts in the form of words could be etched and produced enmasse; a social discourse has existed.

What is different is the connectivity we all enjoy. We all are two simple words that encompasses the whole world. At once in one large, multi-cultural circus. No one mono-culture can exist. Generalizations break down as individuals assert their individual characteristics, subverting the propensity for traditional hierarchies to classify, box and bucket.

The impact of this individual yet share instant experience is being being felt now across businesses and governments. Unrelenting forces for change are singing strident tunes from the opera, whilst the circus clowns laugh in mock humour at the futility on the grave of the generously-proportioned female vocalist.”

- Nick Hodge

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