Friends, I’m going to stop participating in all forms of social media until next Friday, where I’ll make two significant announcements. The first announcement will be a competition winner who will take home a copy of Age of Conversation 2, the second will remain secret until then.
Told you did I, reckless is he! Now, matters are worse..
I’m also going to use the week to re-evaluate my blogging strategy and Twitter engagement. I feel unfocused and need to realign. And yes, both probably will be redesigned. Perhaps it’s time for change. I think it’s important to reflect on what I’ve been doing so far so I can improve for the future. So much to learn.
Win a copy of Age of Conversation 2 – enter before February 20
Recently Gavin sparked me to keep hunting for more and more case studies out there. I believe it is important that as an industry we come together and share what we know. Don’t get me wrong, many already are – but our thirst for knowledge is unending.
There are 237 reasons to enter this competition.
So, to enter to win your copy of Age of Conversation 2, answer one of the following in the comments section:
- What’s been your biggest social media or marketing tragedy, and what did you learn from it?
- What’s your favourite social media case study and why?
The best answers will be announced next Friday when I return from solitude and jump into hyper space. Then we’ll run a poll to see if you agree.
Will see you all next Friday with the announcements.
Peace & Respect,
Jye
Until then..keep reading..
A long time ago, in a server room far, far away
It is a period of much change. Bloggers striking from a hidden base have won their next victory. During their short battle, bloggers managed to steal secret plans to the Empire’s ultimate weapon, social media.
..from Obi-Wan (Heaton): The Three Stages of Twitter Commitment
..from Princess Leia (Chatfield): Everyday Tale Of Life In The Aussie Blogosphere
..from Luke Skywalker (Cole): Online Communities
..from Han Solo (Pollard): How To Get Your Social Groove On
..from C3PO (Drummond): How is your relationship balance sheet? (and why it pays to be in the black)
..from R2D2 (Martin): Leave Seth Alone
..from Queen Amidala (Harris): Manufactured insights; online communities part 2
..from Depa Billaba (Papworth): Twitter: Social StoryTelling
..from the Death Star (Ogilivy) Inside WPP Web Strategy
4 Comments
Without fail my favourite social media case study is always the next one; without it we simply aren’t learning.
Enjoy your week of solitude. It’s gonna be awefully noisy when you come back ;)
My fave -
A small business in Geelong called Chandon Craft. I met Raqual at a talk – she posts daily, if she misses a day at least one or two people who come in will mention she didn’t post. Her target market – women 35+, mostly in their 50’s.
By creating great content for her market she has women who perviously would not go near a computer teaching each other how to use one so they can access her material.
http://www.chandoncraft.typepad.com/
The blog started while waiting for website to go up – now they can’t do without it.
It’s not big and flashy but she has an engaged, active, vibrant community – all done on a shoestring budget.
longlife to social networks