Making LinkedIn Groups Functional

Finally, it appears something is being done about LinkedIn and its appalling group system.  Previously, you could create groups.  And that’s about it. To get people in is completely manual, and they need to be approved manually. Anyone who has dealt with them will understand.

As the manager of two groups - AIMIA and Business Network Australia - I was happy to receive the following note from them on Wednesday, explaining to me that the group functionality will be increased today.

I think this is a great move for LinkedIn, much like their move with their iPhone app – making their service more accessible and more relevant to me and (most importantly) my network.

Let’s just hope it’s not too little too late.

This Friday, we will be adding several much-requested features to your group:

- Discussion forums: Simple discussion spaces for you and your members. (You can turn discussions off in your management control panel if you like.)

- Enhanced roster: Searchable list of group members.

- Digest emails: Daily or weekly digests of new discussion topics which your members may choose to receive. (We will be turning digests on for all current group members soon, and prompting them to set to their own preference.)

- Group home page: A private space for your members on LinkedIn.

We’re confident that these new features will spur communication, promote collaboration, and make your group more valuable to you and your members. We hope you can come by LinkedIn on Friday morning to check out the new functionality and get a group discussion going by posting a welcome message.

Here’s hoping.

Update: The official LinkedIn blog post details the upgrades in much more detail.  Will be exploring the possibilities with the groups I manage – will report back.

View Jye Smith's profile on LinkedIn

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.