Inspiring community and content in social media

If you want your community to generate more dynamic and interesting content – then help them.  There’s no point in simply building the platform and expecting them to do it 24/7.  12second.tv have a simple and effective way of doing this – it’d be great to see more social media marketers doing this.

the 12second challenge:

describe your proudest moment?

is there life beyond our solar system?

If you could be immortal, would you? (there’s no going back)

Not only does this encourage the user to participate in a meaningful way – but it also creates a sense of community (paramount to any social media platform) by viewing all the different responses.

My editor’s proudest moment was flirting her way out of a breath test on Parrammatta Road.  I decided to field the immortal question.  Scratch that. I was compelled to answer.

12 challenge: If you could be immortal, would you? (there�s no going back) on 12seconds.tv

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.