IAB UK: Social Media Handbook
The Interactive Advertising Bureau UK have released another internet marketing guide — this time on everyone’s favourite phrase: social media.
I’ve only had a quick flick through but seems there’s a number of well known case study through there. I really like the way the IAB UK are putting out these guides — it means better knowledge is now better known. It’s very accessible and there’s no need to hand over personal details or even be a member.
Look forward to hearing your thoughts.
Social media handbook
‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest of your campaign activity, it’s more than a simple PowerPoint slide full of ‘web 2.0 logos’, and it’s no good to us marketers unless we know how to use it.
Social media handbook
- Introduction
- What is social media?
- 10 rules
- Definition of social media
- The landscape
- ‘Doing it right’
- Online PR and blogging
- Online conversations
- BRAVIA Bunnies
- Branded utilities
- Creativity
- Search marketing effectiveness
- Integrating social media
- Planning and evaluating
- The Future
Download, read, stream and SHARE.
