IAB UK: Social Media Handbook

The Interactive Advertising Bureau UK have released another internet marketing guide — this time on everyone’s favourite phrase: social media.

I’ve only had a quick flick through but seems there’s a number of well known case study through there. I really like the way the IAB UK are putting out these guides — it means better knowledge is now better known. It’s very accessible and there’s no need to hand over personal details or even be a member.

Look forward to hearing your thoughts.

Social media handbook

‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest of your campaign activity, it’s more than a simple PowerPoint slide full of ‘web 2.0 logos’, and it’s no good to us marketers unless we know how to use it.

Social media handbook

Download, read, stream and SHARE.

Spread it
  • Digg
  • del.icio.us
  • Facebook
  • email
  • Technorati
  • TwitThis

Post a Comment

Your email is never shared. Required fields are marked *

*
*
  • Tags

    A Digital Perspective advertising AIMIA australia billing bloggers blogging blogs community creativity design events facebook firefox 3 friends future gavin heaton gmail google groups innovation internet iphone julian cole laurel papworth linkedin Mobile music myspace online online communities online video photography privacy review SEO servant of chaos Social Media social networking stats thoughts twitter video vodafone zac martin
  • Goodies

    RSS
    Top 50
    Switched On Media
    Contact me for speaking